“Rune Boutique is based on the vast amounts of illustrations left by Rune Naito, the roots of kawaii culture. Rune Boutique is a project intending to spread and re-appropriate the tradition of kawaii culture!
Rune Boutique is a ficticious store packed with a girls ideals. The intent of Rune Boutique is to create these ideal items and spread them. We will start to create this world with artists and creators who share the same wide and free thinking and imagination that Rune Naito had.” ~ Rune Boutique