How Much Are New Clients Worth to You?

Do spend your days daydreaming of earring hundreds of thousands a year without also dreaming of the money you’ll be spending to acquire these elusive clients?

You’re not delusional.
You’re running a business.
Your dreams are in check, but are your investments?
What will you spend to acquire and keep even a $3,000 a year client?
New clients means new marketing plans and serious investment.
Don’t overlook it because it’s boring.
I roll my eyes endlessly at “you have to spend money to make money” too, but you know what?
I know it’s true.
In fact every time I pry my grabby hands loose to dish out money towards my own marketing plan I don’t end up regretting it.

No Marketing is Free

A smart economics teacher I had in high school said something that stuck with me:
even couponers are paying themselves to do the tedious work.
And they’re not paying theirselves much an hour; I can tell you that.
It ends up not really being worth it when you look at the time and effort required.
So even if you’re spending your time flooding blogs and spamming your website: you’re paying for it.
You’re also putting effort into something that is not your specialty vs running your business.
Which is.
So just what are you paying for?
Clients are big assets in business.
A good marketing is a necessary investment for client attraction and business growth and it’s good to leave it to the professionals to make sure it gets done right.

Marketing Plan + Marketing Budget

Many beauty industry businesses set their marketing budgets between 5-8%,
depending on their size of course.
We all know that it’s an oversaturated market.
Once upon a time they would tell us “If we blogged it, they would come.”
Well there are so many blogs and tags and hashtags in the atmosphere now that this is no longer the case.
Marketing has become necessary in an oversaturated market to create awareness of your brand, services and products.
Your key is to find the percentage of marketing dollars necessary to maintain a stream of new and repeat clients while allowing your business to grow and flourish.
Confused?
If you’re interested in a marketing plan complete with social media posts that breaks it all down for you; I can do that for you in a free consultation.
(You can sign up on your own and request chat or phone — very easy-going.)

Consistency is Key

Controlled repetition is the flavor of the game.
Work out a rhythm that will continue to keep your beauty-industry business FRESH in the minds of your current clients and potential new guests.
Don’t have a brand or consistent image?
Even if you’d like to manage it yourself; we can help you get set up and sorted out.
Brand awareness and consistency are very important to raising awareness with clients on and offline.

Analyze your Demographics

Think about the demographics of your clientele and customers.
Develop an avatar or ultimate client for your business.
This is who you’re marketing to.
Think about age groups, interests and details.
Awareness of your special niche can help target your market.

Client Loyalty

An attractive reward program provides guests with perks to get them buy in to your business and stay involved.
You can start these as soon as the first visit on or offline.

Focus on where you believe your clients or staff would give the best response:

  • Web or Shop Coupons
  • Gifts With Purchase
  • Discounts
  • BOGO
  • Rewards

Your marketing plan is only as strong as your brand, business and staff.
What promotions will your fans and staff support most?
Promotions easily communicated are more successful every time.
Don’t forget to target your social media audience — shares are only a client away.

Pretty Modern Design Offices & Art Studios

Don’t you love it when you type out a whole post and then it fails to ‘Save Draft’?

Same.

So I’m back from the 3 week trip the beautiful Uganda. My husband was teaching a course about understanding the culture through the arts. The people and the country were gorgeous. I was so homesick while there at first and now I miss it. We had a layover in Brussels on the way as well, beautiful! I hadn’t been there before. More on the trip later.

I’m really into decor as always but specifically offices — perhaps because I’ve been taking on new work lately and am still midway through organizing my own office/creative lab. So inspiring. These are gorgeous.


Murphy’s Law

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Ruby Press Office via Kristen Loken

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Jamie Lauren Photography

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Deluxe Modern

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Design Improvised

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Zoe Feldman Design

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Fashionismo

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McKenna Bleu

I Love Contemporary Macrame Designs

Get this DIY set at Wool and the Gang!

Get this DIY set at Wool and the Gang!

As a kid I remember my mother having quite a lot of craft projects she was in the process of completing. My mother was always into making/reworking things, cooking, gardening, crafts. I distinctly remember a 70s mushroom rug she made that I would die for today, macrame tapestries and planters, layered candles with a 70s color palette. Of course when I came along things took a more cartoon-y feel with care bear pillows, pastel bunny paintings and bright rainbow everything. I didn’t appreciate all of the 70s beauty as a kid because I had been jaded by the bright rainbow hues I had grown accustom to being surrounded by. I despised quite a bit my polkadot brown, orange and yellow mushroom bed skirt, the psychedelic carpet, the orange velvet chairs. I started to hate brown, orange, yellow, green and red. I steered from the palette and wanted nothing more than bright pops of color, neons and pastels. I proceeded to cover myself and my room in these colors. I absolutely gagged at macrame; the hemp-y natural browns and mustard owl tapestries.

I partly feel that the time (1980s) I was born (both design wise and technology wise I lived in both worlds, pre-tech natural and post-tech digital) is one reason I have a constant battle going on within my brain of palettes and designs for my personal projects and home decor. Do I stick with 60s or 70s hues and keep loading my shelves with vintage, psychedelic beauties? With mushrooms and daisies? Do I cut back on the brights and pastels? Do I lean more towards my preference for modern Japanese-esque decor or my appreciation for the antique and ornate French decor? Do I engulf my home in the modern, minimal Swedish designs or run to the psychedelic bohemian love nest with drapes, floor pillows and tapestries? Will it ever just work together? If you know me you know my closet is the same. I do not and have not ever “matched.”

And here I find this visually-overloaded attention deficit again.. I have such an appreciation for crafts and handmade goods. I cannot seem to stick with crochet, knitting or sewing long enough to decide “that’s the one!” and so here I find myself admiring macrame and wondering why I once despised it when now I cannot imagine a better “fun” goal than taking on a project such as making a macrame chair or an advanced tapestry. This came about as my love of gardening has grown and expanded to the point that now I have plants here I cannot keep outside because of this (WACKY) Indiana weather. All of these plants would love being hung from the hooks in the dining room while the color pop of a macrame string excites me to a point I can hardly communicate. It’s likely because of the macrame goodies you can find on a quick google image search, the kind of search that sends you into a rabbit hole of, “I HAVE TO BUY, OWN OR MAKE THIS. It is my destiny.” So there I am. Color charged and obsessed. As obsessed as I still am with my recent hobby of raising chickens and learning enough about wood working to build a colorful coop with my husband.

What new craft or hobby are you finding interest in? Can you relate to the inability to pick one and stick with it? Are you always wanting to do more?

Photo from A Beautiful Mess Blog

Photo from A Beautiful Mess Blog

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Get this beauty at Niroma Studio

Get this beauty at Niroma Studio

macrame chair

Macrame Tutorials

  • Macrame Cushion (complete with pompons!)
  • Macrame Straps for Tube Top
  • Macrame School
  • Macrame Wall Hanging
  • Macrame Plant Hangers
  • Wool and the Gang Tutorials
  • Benefits of Hiring a Boutique Marketing Agency

    summersale

    Recently we’ve hired a Design-Savvy, Bilingual, SEO and Digital Marketing-Specialized Sales Representative for Miseducated. She has expertise in Marketing and Business Planning & Development. Her name is Luzmary Villegas and she will be featured here on our team page. She’s very easy to communicate with and inspires our clients to achieve new success and business goals through marketing plans with an exceptional rate of return. If you would like to contact her about her limited specials above please let us know.

    luzmary-marketing-specialist

    Recently, while I was spending an extensive amount of time writing a very detailed social media marketing plan for a new client, I realized I cannot be all places at once so delegation to someone you’ve grown to trust and have seen their success with clients is key. Looking forward to continuing to work with her.

    Are you still looking into having your brand or website redesigned or marketing plans developed for your business growth? If so you might have considered whether you should stick with your in-house positions or if you should pair with a boutique agency or a large-scale agency.

    If you’re looking for a more personal, hands-on approach, then a boutique agency may be perfect for you. Curious why? Here are some positive points regarding hiring a boutique agency to help you achieve the business growth you desire:

    1. One-on-one, Specialized Attention

    There are less people to fool with when working with a small team and a more one-on-one approach to working with you. The ones you work with at the start of developing your goals or plans are the same who will work with you to design and complete the project. You’re also likely to have access to the head of the agency and you won’t need to be explaining yourself multiple times to multiple workers. That means getting more of the individualized attention your project needs.

    2. More Budget-Friendly

    With a smaller boutique agency, there is often lower overhead cost, cost to run the actual facility, and pay a smaller amount of employees to pay. This means clients will end up paying solely for the actual services and no additional management or booking fees. Boutique agencies also tend to look for creative ways to complete a project for less money than a large agency which doesn’t care as much about staying within a limited budget.

    3. Quicker Delivery

    Smaller boutique agencies can give clients a much faster turnaround time because they’re handling fewer projects and managing fewer clients. A team at a small agency is driven to work hard to get the job done quickly and efficiently. Also if you tend to have changes or need a past project reworked, you’re given priority because the request does not have to go through so many hands.

    4. Personalized Designs

    There is no middle man between you and the designer, so your ideas will go straight to the person creating your materials. This gives you the chance to discuss ideas and get a more personalized experience.

    5. Attention to Detail

    Designers at a small agency will handle your project as if it were their own, making sure that every detail is perfect. Why? Because they have the time and flexibility to do so.

    6. Up On Latest Marketing Trends

    What in-house employee or business owner has time to read up on all the latest social media, SEO, content marketing, web development breakthroughs and branding news? Usually they are so buried in day-to-day tasks, there is no room to grow, change, and evolve. Marketing and design isn’t their main focus as it is being the sole job of the agency. The majority of reputable marketing agencies take education and staying up to date with improvements very seriously. We invest time into keeping up with the latest trends, programs, tools, technologies, and strategies to serve you better. We spend our own time (off the clock) learning how to use new resources, without charging you for the time. The smaller agencies mean more knowledge about all of the services and products offered as well as being well versed in how to personally launch your business or brand. This is our passion, let us show you how we can support you.