How Much Are New Clients Worth to You?

Do spend your days daydreaming of earring hundreds of thousands a year without also dreaming of the money you’ll be spending to acquire these elusive clients?

You’re not delusional.
You’re running a business.
Your dreams are in check, but are your investments?
What will you spend to acquire and keep even a $3,000 a year client?
New clients means new marketing plans and serious investment.
Don’t overlook it because it’s boring.
I roll my eyes endlessly at “you have to spend money to make money” too, but you know what?
I know it’s true.
In fact every time I pry my grabby hands loose to dish out money towards my own marketing plan I don’t end up regretting it.

No Marketing is Free

A smart economics teacher I had in high school said something that stuck with me:
even couponers are paying themselves to do the tedious work.
And they’re not paying theirselves much an hour; I can tell you that.
It ends up not really being worth it when you look at the time and effort required.
So even if you’re spending your time flooding blogs and spamming your website: you’re paying for it.
You’re also putting effort into something that is not your specialty vs running your business.
Which is.
So just what are you paying for?
Clients are big assets in business.
A good marketing is a necessary investment for client attraction and business growth and it’s good to leave it to the professionals to make sure it gets done right.

Marketing Plan + Marketing Budget

Many beauty industry businesses set their marketing budgets between 5-8%,
depending on their size of course.
We all know that it’s an oversaturated market.
Once upon a time they would tell us “If we blogged it, they would come.”
Well there are so many blogs and tags and hashtags in the atmosphere now that this is no longer the case.
Marketing has become necessary in an oversaturated market to create awareness of your brand, services and products.
Your key is to find the percentage of marketing dollars necessary to maintain a stream of new and repeat clients while allowing your business to grow and flourish.
Confused?
If you’re interested in a marketing plan complete with social media posts that breaks it all down for you; I can do that for you in a free consultation.
(You can sign up on your own and request chat or phone — very easy-going.)

Consistency is Key

Controlled repetition is the flavor of the game.
Work out a rhythm that will continue to keep your beauty-industry business FRESH in the minds of your current clients and potential new guests.
Don’t have a brand or consistent image?
Even if you’d like to manage it yourself; we can help you get set up and sorted out.
Brand awareness and consistency are very important to raising awareness with clients on and offline.

Analyze your Demographics

Think about the demographics of your clientele and customers.
Develop an avatar or ultimate client for your business.
This is who you’re marketing to.
Think about age groups, interests and details.
Awareness of your special niche can help target your market.

Client Loyalty

An attractive reward program provides guests with perks to get them buy in to your business and stay involved.
You can start these as soon as the first visit on or offline.

Focus on where you believe your clients or staff would give the best response:

  • Web or Shop Coupons
  • Gifts With Purchase
  • Discounts
  • BOGO
  • Rewards

Your marketing plan is only as strong as your brand, business and staff.
What promotions will your fans and staff support most?
Promotions easily communicated are more successful every time.
Don’t forget to target your social media audience — shares are only a client away.

Benefits of Hiring a Boutique Marketing Agency

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Recently we’ve hired a Design-Savvy, Bilingual, SEO and Digital Marketing-Specialized Sales Representative for Miseducated. She has expertise in Marketing and Business Planning & Development. Her name is Luzmary Villegas and she will be featured here on our team page. She’s very easy to communicate with and inspires our clients to achieve new success and business goals through marketing plans with an exceptional rate of return. If you would like to contact her about her limited specials above please let us know.

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Recently, while I was spending an extensive amount of time writing a very detailed social media marketing plan for a new client, I realized I cannot be all places at once so delegation to someone you’ve grown to trust and have seen their success with clients is key. Looking forward to continuing to work with her.

Are you still looking into having your brand or website redesigned or marketing plans developed for your business growth? If so you might have considered whether you should stick with your in-house positions or if you should pair with a boutique agency or a large-scale agency.

If you’re looking for a more personal, hands-on approach, then a boutique agency may be perfect for you. Curious why? Here are some positive points regarding hiring a boutique agency to help you achieve the business growth you desire:

1. One-on-one, Specialized Attention

There are less people to fool with when working with a small team and a more one-on-one approach to working with you. The ones you work with at the start of developing your goals or plans are the same who will work with you to design and complete the project. You’re also likely to have access to the head of the agency and you won’t need to be explaining yourself multiple times to multiple workers. That means getting more of the individualized attention your project needs.

2. More Budget-Friendly

With a smaller boutique agency, there is often lower overhead cost, cost to run the actual facility, and pay a smaller amount of employees to pay. This means clients will end up paying solely for the actual services and no additional management or booking fees. Boutique agencies also tend to look for creative ways to complete a project for less money than a large agency which doesn’t care as much about staying within a limited budget.

3. Quicker Delivery

Smaller boutique agencies can give clients a much faster turnaround time because they’re handling fewer projects and managing fewer clients. A team at a small agency is driven to work hard to get the job done quickly and efficiently. Also if you tend to have changes or need a past project reworked, you’re given priority because the request does not have to go through so many hands.

4. Personalized Designs

There is no middle man between you and the designer, so your ideas will go straight to the person creating your materials. This gives you the chance to discuss ideas and get a more personalized experience.

5. Attention to Detail

Designers at a small agency will handle your project as if it were their own, making sure that every detail is perfect. Why? Because they have the time and flexibility to do so.

6. Up On Latest Marketing Trends

What in-house employee or business owner has time to read up on all the latest social media, SEO, content marketing, web development breakthroughs and branding news? Usually they are so buried in day-to-day tasks, there is no room to grow, change, and evolve. Marketing and design isn’t their main focus as it is being the sole job of the agency. The majority of reputable marketing agencies take education and staying up to date with improvements very seriously. We invest time into keeping up with the latest trends, programs, tools, technologies, and strategies to serve you better. We spend our own time (off the clock) learning how to use new resources, without charging you for the time. The smaller agencies mean more knowledge about all of the services and products offered as well as being well versed in how to personally launch your business or brand. This is our passion, let us show you how we can support you.

It’s Time to Prepare Your Spring Promotions

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Promotional Spring holidays are approaching fast! (You can find our promotional cheat sheet here!) Are your email campaigns and social media promotions prepared for the marketable holidays in March and April? (Women’s History Month, St. Patrick’s Day, Spring Break, Easter, April Fools Day, Earth Day and Prom?)

Email marketing allows your virtual message to land straight into a client’s inbox. For the best rate of return it’s best to target inboxes 3 – 4 weeks prior to the holiday you’re marketing (unless your marketing team is ok with quick orders!). The premise is simple, the more people that are aware of your Spring offers, the more you are going sell.

Create a Strong Campaign

That means the right offers, the right message, and the right theme and imagery. A on-point layout and grabbing headline with attractive images increases open, click-through rates, likes and client interaction.

Share Your Campaign

Your business isn’t done after the email! While preparing your email campaign for send-off you can share your specials on all of your social media channels and on your website. Email campaigns and social media campaigns work best together!

Don’t Forget Reminders

Email 1: Initial offers and sales.
Email 2: Remind clients about your offer.
Email 3: Remind clients that they have 24 hours to still get your offer!

Social Media Reminders

Post 1: Ask fans to join your email list to get a special offer.
Post 2: Remind fans they still have time to get your holiday offer.
Post 3: Post an image of you and your staff to your Facebook Page with a Thank You!

Need a Promotion?

Need a Spring promotion and haven’t planned it yet? Let Miseducated help you maximize your campaign returns. You can take a peek at our pre-made email and social media campaigns here or can book a custom project (using your own imagery!) by contacting us. If you’re not ready for the full-time job of promotions, we would love to take over your marketing so you can get back to running your business! Don’t miss out on another revenue-generating opportunity.

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The Start: Brand ID Inspiration Boards

Let’s start at the very beginning (it’s a very fine place to start!)… So when starting most projects I prefer to create (with my client or coworker) an inspiration board. Which usually translates into a 5-6 page PDF booklet with imagery, colors, patterns and elements that myself and the client have selected to communicate their brand, project or idea. For brand identities this is the very first place I start (after you fill out the new client questionnaire of course!) and it ensures we’re both on the same page as far as design goes (and I’m a very visual person, aren’t you?).

Here are a few inspiration boards I’ve done in the past (I haven’t gotten to work with any clients who favor pastels yet! I’m waiting.. Is this you?).

Brand IDs

Canary Rock (1 page)

Canary Rock (1 page)

Polished Perfect (1 page)

Polished Perfect (1 page)

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Free How to Plan Promotions Ebook

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For free, digestible advice and good industry tips please feel free to download the first of our up-and-coming ebooks and get inspired to make improvements!

If you’re ready to discuss ways to make your branding or marketing grab more attention in the new year just email or call us for a free consultation. I’d love to assist you in making your brand and marketing campaigns stand out from the rest!

Our first ebook is our How to Plan Promotions Ebook and you can download it for free by clicking here!

Best retailing practices state business owners and managers should start planning promotions 1-3 months in advance. That’s why Miseducated has created our ebook How To Plan Promotions that includes:

  • Holiday Cheat Sheet
  • Promotional Channels Checklist
  • Sample Facebook 3-Day Holiday Promotion