It’s Time to Prepare Your Spring Promotions

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Promotional Spring holidays are approaching fast! (You can find our promotional cheat sheet here!) Are your email campaigns and social media promotions prepared for the marketable holidays in March and April? (Women’s History Month, St. Patrick’s Day, Spring Break, Easter, April Fools Day, Earth Day and Prom?)

Email marketing allows your virtual message to land straight into a client’s inbox. For the best rate of return it’s best to target inboxes 3 – 4 weeks prior to the holiday you’re marketing (unless your marketing team is ok with quick orders!). The premise is simple, the more people that are aware of your Spring offers, the more you are going sell.

Create a Strong Campaign

That means the right offers, the right message, and the right theme and imagery. A on-point layout and grabbing headline with attractive images increases open, click-through rates, likes and client interaction.

Share Your Campaign

Your business isn’t done after the email! While preparing your email campaign for send-off you can share your specials on all of your social media channels and on your website. Email campaigns and social media campaigns work best together!

Don’t Forget Reminders

Email 1: Initial offers and sales.
Email 2: Remind clients about your offer.
Email 3: Remind clients that they have 24 hours to still get your offer!

Social Media Reminders

Post 1: Ask fans to join your email list to get a special offer.
Post 2: Remind fans they still have time to get your holiday offer.
Post 3: Post an image of you and your staff to your Facebook Page with a Thank You!

Need a Promotion?

Need a Spring promotion and haven’t planned it yet? Let Miseducated help you maximize your campaign returns. You can take a peek at our pre-made email and social media campaigns here or can book a custom project (using your own imagery!) by contacting us. If you’re not ready for the full-time job of promotions, we would love to take over your marketing so you can get back to running your business! Don’t miss out on another revenue-generating opportunity.

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The Start: Brand ID Inspiration Boards

Let’s start at the very beginning (it’s a very fine place to start!)… So when starting most projects I prefer to create (with my client or coworker) an inspiration board. Which usually translates into a 5-6 page PDF booklet with imagery, colors, patterns and elements that myself and the client have selected to communicate their brand, project or idea. For brand identities this is the very first place I start (after you fill out the new client questionnaire of course!) and it ensures we’re both on the same page as far as design goes (and I’m a very visual person, aren’t you?).

Here are a few inspiration boards I’ve done in the past (I haven’t gotten to work with any clients who favor pastels yet! I’m waiting.. Is this you?).

Brand IDs

Canary Rock (1 page)

Canary Rock (1 page)

Polished Perfect (1 page)

Polished Perfect (1 page)

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Free How to Plan Promotions Ebook

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For free, digestible advice and good industry tips please feel free to download the first of our up-and-coming ebooks and get inspired to make improvements!

If you’re ready to discuss ways to make your branding or marketing grab more attention in the new year just email or call us for a free consultation. I’d love to assist you in making your brand and marketing campaigns stand out from the rest!

Our first ebook is our How to Plan Promotions Ebook and you can download it for free by clicking here!

Best retailing practices state business owners and managers should start planning promotions 1-3 months in advance. That’s why Miseducated has created our ebook How To Plan Promotions that includes:

  • Holiday Cheat Sheet
  • Promotional Channels Checklist
  • Sample Facebook 3-Day Holiday Promotion

Expand Your Brand with Miseducated

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You might have noticed in the last several months I’ve been seamlessly combining my portfolio and marketing work with my blog here at Miseducated. This is due to the fact I needed to expand my business hosting account so I decided to combine my efforts and enhance my brand. In a part I can now equally focus on expanding the agency for work as well as continue blogging passion. Below you’ll find a press release of sorts with advice for those looking to expand their brand, build an online presence, and acquire new client attraction.

Miseducated is not just a blog but is also a boutique marketing agency that creates attractive business promotions, attractive brands, and premium web sites. With over 15 years of web design and social media marketing expertise; I understand effective design.

Miseducated offers you innovative and attractive design, captivating imagery and gold-woven copy combined with compelling offers and strategic promotional methods to bring you new client attraction and more attention from loyal clients. If you provide a product or service, I will teach you how to be the next big thing and provide you with a competitive advantage in your marketplace.

Many companies mistakenly implement a fundamental brand and website to save on operating and marketing costs. These website design efforts range from adequate to amateur (from drag and drop to friends and family help) ultimately sacrificing the polished online presence necessary to stand out in a crowd. As you know the field of design is a competitive business with many amateurs claiming they know design and marketing strategies, but when it comes down to it most are not able to deliver.

Business owners upon hiring an unqualified agency or designer soon realize novice web design efforts result in amateur results. They discover the site is not providing a competitive advantage, not attracting new clients, and that their site is similar to thousands of others – a total red flag in all business.

How can you avoid this problem? When hiring a brand designer or marketing agency you should be served with an initial consultation as well as a roadmap that outlines the specific actions you and your company will take to out-maneuver peers for needed resources and client retention. There should be measurable goals within the plan so you can be sure your new design and marketing strategy are serving your company as planned and moving your organization forward. A professional can translate the essence of your unique business into a savvy, engaging website and online brand.

In short, The right website will show off your business and allows you to reach out to new customers and stay in touch with current ones. So, ask yourself today, if your website is a true reflection of your business then what is your website reflecting about your brand?

Look in my design portfolio here for some examples of marketing design.

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Make Homemade Lollipops Without a Mold

Stay tuned to until the end of the “cooking” part and see mine and Colette’s super silly Lollipop dance to celebrate~ this is one of her favorite songs (she loves lollipops) and she has been wanting to make this video for so long haha! She also did one of her singing a Ramones song but I guess that one might come in the future.

I’m super silly in this but the recipe is on YouTube and our lollipops are super spicy but excellent adult lollipops! The kids decided on a different dessert after they felt they were too hot! I guess Mary accidentally put a bit much cinnamon oil in them. Oops! I’ve already eaten 3 so far! ha

Please subscribe if you enjoy! More videos on the way for this Youtubenewb~

xox